Brief: Design a print campaign to sell the very unique Nissan Denki Cube.
Concept: The little things matter when going green.
Being environmentally friendly can feel overwhelming. The same can be said when first encountering the Denki Cube. It’s not a pretty car and can be hard to take seriously. This campaign concentrated on the little things that make a difference — much like the little things that can help the environment — and presented them in quirky ways to try to capture the feeling behind such an unconventional car.
Brief: Effectively communicate Opti Stud technology in Berghaus footwear to the potential customer.
Concept: Challenge yourself.
Berghaus people constantly push themselves to make the last metre on a mountaintop, or go that little bit faster on a climb. The campaign explores how far they are willing to challenge themselves to really push their limits and test their traction in dangerous situations.
I co-edited an anthology with a bunch of writers and artists from all over the world. This involved editing and optimising images for the Kindle format, proofreading, coding text, and communicating and solving problems between teams.
All proceeds went to Kiva, a non-profit organisation that distributes loans to people in poverty-stricken countries. When they pay it back, the money will then be redistributed to another cause. All together we raised over £500.