Claire Gilchrist

D&AD Best of New Blood 2009 award winning campaign
Brief: Encourage people to visit the lesser known national gallery in London.
Concept: Take another look.Using well known faces that feature in the gallery, I aimed to show another side to them that people had never considered.

D&AD Best of New Blood 2009 award winning campaign

Brief: Encourage people to visit the lesser known national gallery in London.

Concept: Take another look.

Using well known faces that feature in the gallery, I aimed to show another side to them that people had never considered.

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Brief: Design a print campaign to sell the very unique Nissan Denki Cube.
Concept: The little things matter when going green.
Being environmentally friendly can feel overwhelming. The same can be said when first encountering the Denki Cube. It’s not a pretty car and can be hard to take seriously. This campaign concentrated on the little things that make a difference — much like the little things that can help the environment — and presented them in quirky ways to try to capture the feeling behind such an unconventional car.

Brief: Design a print campaign to sell the very unique Nissan Denki Cube.

Concept: The little things matter when going green.

Being environmentally friendly can feel overwhelming. The same can be said when first encountering the Denki Cube. It’s not a pretty car and can be hard to take seriously. This campaign concentrated on the little things that make a difference — much like the little things that can help the environment — and presented them in quirky ways to try to capture the feeling behind such an unconventional car.

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Brief: Create a campaign to espouse the benefits of vinyl over MP3 for Rough Trade stores.
Concept: Using famous album covers as a visual demonstration of how much is lost through MP3 compression.
The Rough Trade POS puzzle, when solved, will replace a stereo MP3 song playing overhead with its 5:1 vinyl equivalent.

Brief: Create a campaign to espouse the benefits of vinyl over MP3 for Rough Trade stores.

Concept: Using famous album covers as a visual demonstration of how much is lost through MP3 compression.

The Rough Trade POS puzzle, when solved, will replace a stereo MP3 song playing overhead with its 5:1 vinyl equivalent.

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Brief: Effectively communicate Opti Stud technology in Berghaus footwear to the potential customer.
Concept: Challenge yourself.Berghaus people constantly push themselves to make the last metre on a mountaintop, or go that little bit faster on a climb. The campaign explores how far they are willing to challenge themselves to really push their limits and test their traction in dangerous situations.

Brief: Effectively communicate Opti Stud technology in Berghaus footwear to the potential customer.

Concept: Challenge yourself.

Berghaus people constantly push themselves to make the last metre on a mountaintop, or go that little bit faster on a climb. The campaign explores how far they are willing to challenge themselves to really push their limits and test their traction in dangerous situations.

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Brief: The UK group NO2ID need to raise awareness about the level of surveillance the UK imposes on its citizens.Concept: A grass roots guerrilla campaign that catches people out in everyday situations.

Brief: The UK group NO2ID need to raise awareness about the level of surveillance the UK imposes on its citizens.

Concept: A grass roots guerrilla campaign that catches people out in everyday situations.

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Masters portfolio work.

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Oxfam contest, scribbles and experiments.

Oxfam contest, scribbles and experiments.

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Cracked work, writing and layout.

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I co-edited an anthology with a bunch of writers and artists from all over the world. This involved editing and optimising images for the Kindle format, proofreading, coding text, and communicating and solving problems between teams.

All proceeds went to Kiva, a non-profit organisation that distributes loans to people in poverty-stricken countries. When they pay it back, the money will then be redistributed to another cause. All together we raised over £500.

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